What Makes You Click?
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YEAR: 2016 | LENGTH: 1 part (47 minutes) | SOURCE: VPRO
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The biggest psychological experiment ever is being conducted, and we’re all taking part in it: every day, a billion people are tested online. Which ingenious tricks and other digital laws ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible? Or vote for a particular candidate?
The bankruptcies of department stores and shoe shops clearly show that our buying behaviour is rapidly shifting to the Internet.
An entirely new field has arisen, of ‘user experience’ architects and ‘online persuasion officers’. How do these digital data dealers use, manipulate and abuse our user experience? Not just when it comes to buying things, but also with regards to our free time and political preferences. Aren’t companies, which are running millions of tests at a time, miles ahead of science and government, in this respect? Now the creators of these digital seduction techniques, former Google employees among them, are themselves arguing for the introduction of an ethical code. What does it mean, when the conductors of experiments themselves are asking for their power and possibilities to be restricted?
With: Bart Schutz (chief inspirational officer ‘Online Dialogue’ Utrecht), Natasha Dow Schüll (anthropologist ‘Addiction by Design’), James Williams (persuasion technology researcher, Oxford Data Experience Lab), Pepijn Rijvers (chief marketing officer Booking.com), Timothy Prescott (political data analyst for the Obama campaign among others) and Tristan Harris (user experience designer ‘Time Well Spent’ movement)
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Secrets of Silicon Valley
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YEAR: 2018 | LENGTH: 2 parts (60 minutes each) | SOURCE: BBCdescription:
Jamie Bartlett uncovers the dark reality behind Silicon Valley’s glittering promise to build a better world.episodes:
01. The Disruptors
Jamie Bartlett uncovers the reality behind Silicon Valley’s glittering promise to build a better world. The tech gods believe progress is powered by technology tearing up the world as it is – a process they call disruption. He visits Uber’s lavish offices in San Francisco and hears how the company believes it is improving our cities. But in Hyderabad in India, Jamie sees for himself the human consequences of Uber’s utopian vision – drivers driven to suicide over falling earnings. Riding shotgun in a truck as it drives itself for more than a hundred miles on a highway, Jamie asks what the next wave of Silicon Valley’s global disruption – the automation of millions of jobs – will mean for all of us. In search of answers, he gets a warning from an artificial intelligence pioneer who is replacing doctors with software – an economic shock is coming, faster than any of us have realised. Jamie’s journey ends in the remote island hideout of a former Facebook executive who has armed himself with a gun because he fears this new industrial revolution could lead to social breakdown and the collapse of capitalism.
02. The Persuasion Machine
Jamie Bartlett reveals how Silicon Valley’s mission to connect the world is disrupting democracy, helping plunge us into an age of political turbulence. Many of the Tech Gods were dismayed when Donald Trump – who holds a very different worldview – won the American presidency, but did they actually help him to win? With the help of a key insider from the Trump campaign’s digital operation, Jamie unravels for the first time the role played by social media and Facebook’s vital role in getting Trump into the White House. But how did Facebook become such a powerful player?
Jamie learns how Facebook’s vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think. A leading psychologist then shows Jamie how Facebook’s hoard of data about us can be used to predict our personalities and other psychological traits. He interrogates the head of the big data analytics firm that targeted millions of voters on Facebook for Trump – he tells Jamie this revolution is unstoppable. But is this great persuasion machine now out of control? Exploring the emotional mechanisms that supercharge the spread of fake news on social media, Jamie reveals how Silicon Valley’s persuasion machine is now being exploited by political forces of all kinds, in ways no one – including the Tech Gods who created it – may be able to stop.SIMILAR TITLES:
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BBC Two - Secrets of Silicon Valley
The dark reality behind Silicon Valley's glittering promise to build a better world.BBC
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